We cherish simplicity
“Any intelligent fool can make things bigger and more complex,
but it takes a touch of genius
– and a lot of courage –
to move in the opposite direction,” Albert Einstein once said.
We have dared to make such a move. Our company’s philosophy of smart simplicity and mindful living is embodied in a business model that allows us, in league with an ever-growing community of loyal customers, to offer a superb product at a surprisingly low price. We call it the 'campaign’ method.
We cherish simplicity. Our radical simplicity rests on several economic principles. These principles work together to make an exclusive product affordable.
Our success over two decades proves that this unique approach to business works surprisingly well.
Learn more about the genesis of the idea by Teekampagne's founder Günter Faltin.
but it takes a touch of genius
– and a lot of courage –
to move in the opposite direction,” Albert Einstein once said.
We have dared to make such a move. Our company’s philosophy of smart simplicity and mindful living is embodied in a business model that allows us, in league with an ever-growing community of loyal customers, to offer a superb product at a surprisingly low price. We call it the 'campaign’ method.
- We sell a single type of tea, but the very best: Darjeeling. Darjeeling tea is grown at extreme altitudes on the slopes of the Himalayas in India. It has a unique and distinct flavor; its annual harvest is limited. Darjeeling is often called the “champagne among teas.”
- We sell in large packages. This reduces costs for packaging material and storage.
- We sell directly to the customer. Focusing on one type of tea allows us to purchase large quantities of finest Darjeeling directly in India, cutting out the middlemen. Buying in bulk reduces costs.
We cherish simplicity. Our radical simplicity rests on several economic principles. These principles work together to make an exclusive product affordable.
Our success over two decades proves that this unique approach to business works surprisingly well.
"Campaign" (German "Kampagne") refers to three aspects of our company:
- "Campaign" speaks to our economic vision: to enable our customers to buy pure Darjeeling tea at an extravagantly small price. This vision requires that we "campaign" to educate consumers about our business model: we limit ourselves to Darjeeling, import directly from India, and sell in large packages; specializing in Darjeeling tea allows us to select the very best quality. Informed consumers are our most loyal partners.
- "Campaign” also speaks to our advocacy for the environment and for food purity. Our parent company, Teekampagne, has long invested in the environmental health of Darjeeling, the district in India where our tea comes from. Also, our teas are not only organically produced (the first step) but later tested for over 300 chemical residues (from herbicides, pesticides, fungicides used in tea production worldwide); the results of all tests are printed on each tea package.
- Finally, "campaign" refers to what our customers do: educate themselves, consume wisely, and spread the word! Our company has grown by word of mouth, not by traditional marketing methods. The money we save lowers the price for our customers. Help us to keep our prices low!
Learn more about the genesis of the idea by Teekampagne's founder Günter Faltin.